Paradise Rums begin like all the best rums do: With lots of tasty sugar! The distilling process begins with 1,700 pounds of base sugar in an 800 gallon fermenting tank. We then add 34 pounds of yeast, and five days later, a 15% base wine is ready. This is the wash from which all Paradise flavors are born.
The base wine is transferred, 70 gallons at a time, into a still unlike any still you've ever seen. This is because we make a product that you've never had! Once the wash begins to boil, steam travels up through the still's 5 columns, reacting with copper mesh inside. This creates a heat centigrade, which is then measured by thermometers at the top of each column.
Making Heads and Tails of the Hearts
The alcohol from a run is made up of 3 parts; the heads, the hearts, and the tails. The first part of the run, or the "heads", produces acetone. Since that makes better nail polish remover than cola mixer, we throw that down the trough in the floor.
The second part of the run produces the best quality spirits, which are called the "hearts." Now, some distilleries run their stills between 80 and 90 degrees centigrade in order to produce more liquor. However, that liquor contains more fusel oils, which cause hangovers! Paradise strives to avoid these oils by taking only the finest cuts of "the hearts", and collecting spirits produced between 78 and 80 degrees only.
That high-quality spirit is then diluted down to 45% alcohol with the best tasting water in America, and enters one of our three stainless steel, recycled dairy tanks. Here it will sit for anywhere from three days to seven weeks before being bottled, depending on the flavor!
Though our products are technically classified as rum, they offer a broad range of taste profiles. Some might say their flavors more closely resemble other familiar spirits.
Our Island Bay Rum, for example, is a clear liquor with great mixability, similar to a premium vodka. It can be enjoyed with any cocktail you would normally use vodka with.
If you prefer fine whiskey, you will love our White Sand Rum. Heavy oak exposure delivers aromas of molasses and brown sugar, which touch off sweet caramel notes in this rich rum. It has great sip-ability!
Finally, our pale-colored Caribbean Mist rum lands somewhere in between the other two, with a medium oak exposure. It has just a hint of the charred oak flavors and aroma, and still goes great with your tropical cocktails calling for a fine rum. You can learn more about our flavors here.
The Paradise Difference
Do you hate hangovers? Ever wake up after a night of drinking beer, wine or cheap liquor and not wanted to live anymore? Those beverages all have much more of something our product doesn't.... fusel oils!
Some studies have suggested that fusel oils are a main culprit of hang overs. That's why we do all we can to leave them out of our product! Not only does taking the tightest cuts of the hearts result in a better tasting spirit, but it makes a hangover less likely, too.
So, similar to sippers of fine whiskey, those who go to bed with Paradise in their heads should wake up clear-headed, or in Paradise again!
Click Play to get a behind-the-scenes look at Paradise: